Market research and community data for entrepreneurs

Free MeL Webinar

Nov 29, 3:30 pm Eastern

Help entrepreneurs and small businesses in your community by empowering them with market and demographic research far beyond anything available on the web. Please join us on November 29 at 3:30pm Eastern for a 30-minute webinar focused on market and community research resources available in MeL.

Utilizing the MeL research databases allows user to:

Scan new markets
Strategize marketing and messaging programs
Develop, plan, and analyze franchise territories
Understand your customers better - How much do they earn/spend?
Add thematic layers to create detailed, data-enhanced maps
Analyze the shifts and needs of a given population within a specific geographic location
Teach and reinforce customer segmentation principles with real data
Supplement market segmentation theory with real-life applications
Use the same lifestyle segmentation categorization used by professionals

Registration is free and open to all Michigan library staff, educators, and other interested users.

Read more and register for this webinar.
https://store.mcls.org/index.php/market-research-and-community-data-for-entrepreneurs.html

This webinar will be recorded, and made available on demand anytime.

http://mcls.org/mel/mel-training-events/

MeL training is funded in part by the State of Michigan through the Library of Michigan.  Additional service support comes from the Federal Library Services and Technology Act (LSTA) via the Institute of Museum and Library Services (IMLS).

LM’s New & Advanced Director’s Workshops registration

Registration is open for the Library of Michigan’s New & Advanced Director Workshops.

All new (or new to Michigan) public library directors must attend the New Director Workshop within 12 months of appointment.  If your new library is a Class 4 or higher, attendance at the Advanced Director workshop is required within 24 months of appointment.

To register, please visit: https://www.solutionwhere.com/WW/lom/Default.aspx.

For more information on the certification process, visit: www.michigan.gov/librarycertification.

Michigan Library Safety Program Opportunities

Join MCLS, Michigan Library Cooperative Directors Association, Library of Michigan, Michigan Academic Library Association (MiALA), and Michigan Library Association (MLA) this fall for two programs on safety in libraries.

Library security: A safer place

September 6, 2017, 9:30am - 2:30pm
(Registration 9:30-10am; Program will begin at 10am)
University Center, Gaylord, MI
Cost: $40, includes lunch

A block of rooms have been reserved at the Baymont Inn Gaylord.  The rate is $67.99 plus tax, good for Sept 5, 6, or both.  Please reference MCLS when reserving.

Creating a culture of safety and security in your library

September 7, 2017, 9am - 3:30pm
(Registration 9-9:30am; Program will begin at 9:30am)
Dearborn Public Library, Dearborn, MI
Cost: $55, includes lunch

Learn more

Flyer

 

 

Getting the most out of MeL eBooks

Your patrons need your help. Summer Reading is about to begin and that struggling child needs just the right books to send them on the path to be a lifelong reader. But it is not just juvenile literature. Art and architecture, cooking, health and medicine, sports and games, and travel are just some of the subjects covered in the MeL databases eBooks collections. Please join us on May 24, at 3:30pm for a 30-minute webinar focused on how you can help your patrons get the most out of MeL eBooks.

Registration is free and open to all Michigan library staff, and other interested users.

Read more and register for this webinar.

http://mcls.org/training-events/training-events-list/training-event/?ref_cID=198&bID=0&dd_asId=9880

This webinar will be recorded, and made available on demand anytime.

http://mcls.org/mel/mel-training-events/

MeL training is funded in part by the State of Michigan through the Library of Michigan.
Additional service support comes from the Federal Library Services and Technology Act (LSTA) via the Institute of Museum and Library Services.