Market research and community data for entrepreneurs

Free MeL Webinar

Nov 29, 3:30 pm Eastern

Help entrepreneurs and small businesses in your community by empowering them with market and demographic research far beyond anything available on the web. Please join us on November 29 at 3:30pm Eastern for a 30-minute webinar focused on market and community research resources available in MeL.

Utilizing the MeL research databases allows user to:

Scan new markets
Strategize marketing and messaging programs
Develop, plan, and analyze franchise territories
Understand your customers better - How much do they earn/spend?
Add thematic layers to create detailed, data-enhanced maps
Analyze the shifts and needs of a given population within a specific geographic location
Teach and reinforce customer segmentation principles with real data
Supplement market segmentation theory with real-life applications
Use the same lifestyle segmentation categorization used by professionals

Registration is free and open to all Michigan library staff, educators, and other interested users.

Read more and register for this webinar.
https://store.mcls.org/index.php/market-research-and-community-data-for-entrepreneurs.html

This webinar will be recorded, and made available on demand anytime.

http://mcls.org/mel/mel-training-events/

MeL training is funded in part by the State of Michigan through the Library of Michigan.  Additional service support comes from the Federal Library Services and Technology Act (LSTA) via the Institute of Museum and Library Services (IMLS).

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LSTA Summer quick grant program

The Library of Michigan announced a new Library Services & Technology Act (LSTA) summer quick grant program for public libraries . LSTA allows grant funds for public library services and has priorities for targeting library services to individuals of diverse geographic, cultural, and socioeconomic backgrounds, to individuals with disabilities, individuals with limited functional literacy or information skills and expanding services for learning and access to information.

This program provides funding for public libraries to purchase materials and supplies that meet the selected program topics for a given year and are for an identified program or service the library will be providing. Funding is intended to supplement local topical services that improve information access and quality of service in their communities. The focus will be on small projects that improve community services, with a focus on the LSTA priorities listed above.

The grant period will be from June to August annually, as funding allows. Funding will be from $500 to $2,000. Funding is by reimbursement. The application deadline is May 22, 2017.

Eligible applicants are Michigan public libraries that are legally established and currently eligible for state aid. Detailed information on the grant program, including the program timeline, applicant eligibility, and the application, is available at www.michigan.gov/lsta.  Please contact Karren Reish at 517-241-0021 or reishk@michigan.gov with questions on the program.