Free MeL Webinar
Nov 29, 3:30 pm Eastern
Help entrepreneurs and small businesses in your community by empowering them with market and demographic research far beyond anything available on the web. Please join us on November 29 at 3:30pm Eastern for a 30-minute webinar focused on market and community research resources available in MeL.
Utilizing the MeL research databases allows user to:
Scan new markets
Strategize marketing and messaging programs
Develop, plan, and analyze franchise territories
Understand your customers better - How much do they earn/spend?
Add thematic layers to create detailed, data-enhanced maps
Analyze the shifts and needs of a given population within a specific geographic location
Teach and reinforce customer segmentation principles with real data
Supplement market segmentation theory with real-life applications
Use the same lifestyle segmentation categorization used by professionals
Registration is free and open to all Michigan library staff, educators, and other interested users.
This webinar will be recorded, and made available on demand anytime.
MeL training is funded in part by the State of Michigan through the Library of Michigan. Additional service support comes from the Federal Library Services and Technology Act (LSTA) via the Institute of Museum and Library Services (IMLS).